Spokespersons & Faces of SMHBA 2021

We are super excited to announce this years SMHBA’s spokespersons, Mathew Guerin & Sophie Williams.

Mathew Guerin

We are delighted to announce that Mathew has agreed to become one of the spokespersons and face of SMHBA 2021

Multiple Award Winning Barber

Mathew Guerin is a Multiple Award winning Barber and Educator.  As well as Winning over 10 different awards himself, including the British Master Barber of the Year 2018 and BBA British Barber of the Year 2019 at London Excel Arena, Mathew has also trained multiple stylist who have also gone on to win credible awards, Nationally and Internationally.

We are super excited to have Mathew on board with us, Mathew has much experience in the industry and has so much to offer to any potential barber.


We are excited to announce that Sophie has agreed to become one of the spokespersons and face of SMHBA 2021

Head artist and business director

Hey, I’m sophie & I’m the owner of Bella Beautè makeup studios. I’m so excited & honoured to be announcing SMBHA awards.

I own a Cardiff’s most instagramable makeup studio & have a very successful training academy. I hold a GTI qualification in teaching and manage the running of the academy offering 1-2-1 makeup lessons, Sunday schools & online courses & masterclasses.

I have 6 years experience and have trained with multiple artists in the industry including Kim Kardashian’s makeup artist. I am experienced in all aspects of makeup but my passion is teaching. I am so grateful to be a full time self employed makeup artist & feel so lucky to wake up every day and love what I do!

A Richards
Author: A Richards